go3consulting Blog

Why Strategy Matters to Innovation

There is a common belief, that innovation is largely driven by creativity and - as an outcome - ideas. While ideas are undoubtedly important, we would contend that in most companies there is no shortage of them. The far bigger challenge seems to be to decide which...

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Innovations Can’t be Prescribed

This morning’s “Handelsblatt” - in an article commenting on the dismal market performance of electric cars - concludes: “Innovations can’t be prescribed.” Quite to the contrary: Innovations have to be desired by and provide benefits to users to become successful. As...

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Get the H… Out of the Building!

In my role as advisor and coach to a number of early stage companies, I see quite a few great ideas and technologies being developed. Many of them feel exciting even to a tech veteran like me. And they look like perfectly plausible solutions to a perceived or assumed...

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Neat Tool for Customer Development

If you don't want to use a wiki or a blog, this tool seems just what the doctor ordered to support your customer development process. If nothing else, the video provides a pretty good idea of how customer development works in about 60...

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