Henry Ford is often quoted: “Any customer can have a car painted any color that he wants so long as it is black.” Those were the days, when entrepreneurs defined if a product suited the market. Things have changed since. The market will tell you if a product fits.
But how do you know that you have achieved Product Market Fit (PMF)? And, while that seems tricky enough for consumer products where you get market feedback comparably quickly, how about B2B products where sales cycles are long and stakeholders many?
The following three reads explore ways to assess PMF in an enterprise context – including the “Sean Ellis 40% test” (see headline):
How to find, measure, and maintain product-market fit for your SaaS company
– an introductory post; by OpenView Marketing Director Margaret Kelsey
How do you Find Enterprise Product/Market fit?
– explores PMF in the context of enterprise products; by Rajat Harlalka
Henry Ford – by the way – did launch Model T in four colors: green, bright red, dark blue, brown, maroon, and gray.