Dear all,
Our CEO at the time, Steve Jobs, put it bluntly: „ … it’s only by saying no that you can concentrate on the things that are really important.”

If only it were that simple. As managers we often find ourselves in a position where we are asking people to just add one more thing (or do it to ourselves).

Bad news: neuroscientist Etienne Koechlin says that the brain can’t efficiently juggle more than two tasks: “In terms of everyday behavior, you can cook and talk on the phone at the same time,” Koechlin explains. “The problem arises when you pursue three goals at the same time. Your prefrontal cortex will always discard one.”

Read for yourselves what multitasking does to you and why focusing on one task after the other may be beneficial for your work performance:

Multitasking Splits the Brain
the article from Science Magazine that features Etienne Koechlin’s work.Click to read!
Sorry, But Your Brain Only Knows One Way To Multitask Effectively
– but there is some hope if you start building habits!Click to read!
These Are The Long-Term Effects Of Multitasking
– why making time for deep work is so important.Click to read!

Don’t try to read these articles while doing anything important!

Have a great weekend,