Dear all,

Collecting ideas for a talk I am invited to deliver next month about why ‘Digitalisation’ encompasses more than ‘Industry 4.0’ (if you happen to be in Upper Bavaria on July 25th: I was pondering what actually keeps us from breaking out of our efficiency-bent business thinking.

In this article from Inc. Magazine, Greg Satell explains how our mental models got wired this way and how breaking out of this thinking can lead to business success:

More of the disruptive thinking that helped build an apparently gravity-defying internet company is detailed in the recently published

John Rossman: Think Like Amazon – 50 1/2 Ideas to Become a Global Leader

While not overly deep on any of the subjects discussed, the former Amazon executive raises the questions we should ask ourselves. Light, but thought provoking reading. Goes well with deck chairs and Aperol Spritz.

Wishing you a great weekend from sunny Pomerania