“If a thing can be done adequately by means of one, it is superfluous to do it by means of several; for we observe that nature does not employ two instruments where one suffices.“                       Thomas Aquinas, Medieval Philosopher and Saint

Dear all,

A few days ago, I had to cancel a doctor‘s appointment. The physician in question had recently modernized his practice. In the course of this, appointment management had been digitalized.

As a consequence, what used to be one call turned into an odyssey through links and buttons.

The true value of digitalization lies in simplification.

Almost exactly a quarter-century after Amazon‘s famous one-click-patent and Steve Jobs together with Jony Ive set milestones in user-friendliness at Apple, this apparently still can‘t be repeated often enough.

Digitalization needs to embrace simplicity to be successful.

In fact, almost anything does benefit from it.

Here are its laws:

The Laws of Simplicity

From the Farnham Street blog. A short synopsis of the thought-provoking book by John Maeda.
Click to view!

(To avoid exposing you to the choice paradox, just one read this week…)

Have a weekend full of simple joy,