von godehardg | Nov 1, 2013 | Allgemein, Blog, Innovation, Product Management
The recently released 2013 edition of the Booz & Company “Global Innovation 1000” report states that companies classified as “Need Seekers” show a superior financial performance over their innovating peers. Need Seekers – described by Booz & Company as...
von godehardg | Sep 16, 2013 | Allgemein, Product Management
In an environment driven by rapid market and methodology change, we are seeing a number of our mid-size enterprise clients and prospects increasingly struggle with their current Product Management setup. Agile/SCRUM has become a reality on the R&D end, but Product...
von godehardg | Aug 1, 2013 | Allgemein, Product Management
When I first got to run a product organization, I reported to the Director of Marketing in the larger Sales & Marketing department. In a way it seemed to make sense at the time, Marketing was about understanding of and communicating to prospects and customers. So...
von godehardg | Jul 12, 2013 | Allgemein, Innovation
Working on another Design Thinking project I just came across this condensed version of an original HBR blog post by Warren Berger (http://blogs.hbr.org/cs/2010/07/the_four_phases_of_design_thin.html) that sums up the four important steps: Question. Don’t just ask the...
von godehardg | Jun 26, 2013 | Allgemein, Innovation
[video_player video_type=“youtube“ video_id=“M66ZU2PCIcM“] The seminal video on the Design Thinking process.
von godehardg | Jun 13, 2013 | Allgemein, Product Management
One of our clients is facing a typical challenge: management’s dissatisfaction with the speed and quality at which new products are reaching the market. One could obviously argue that management will always like new products to be introduced ever more quickly, but in...
